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7/2/2008 9:01:06 AM
Vets for Freedom Launches Multi Million Dollar Television Campaign July 9th
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PRESS EVENT ANNOUNCEMENT
Vets for Freedom Announces Multi-Million Dollar Television Campaign; Launches “Four Months, For Victory” Targeted Grassroots Effort Aimed at Increasing Public Support for Victory in Iraq and Afghanistan
NATIONAL PRESS CLUB – JULY 9 – WASHINGTON , DC
WHO/WHAT: On July 9, Vets for Freedom will hold a press conference—featuring over a dozen Iraq war veterans—to launch a national “Four Months, For Victory” media and grassroots campaign. The effort will culminate on Veterans Day (November 11) and is intended to inform the American public and key lawmakers about the phenomenal success that our troops have achieved as a result of the surge and the importance of ensuring victory in Iraq, Afghanistan and the overall Global war on Terrorism.
The launch includes a multi-million dollar television-advertising buy in target markets and on national cable that will air next week and run throughout July and August. The first television ad will be released at the press conference featuring the Iraq and Afghanistan veterans appearing in the ad. These pointed ads are aimed at informing the American people about the truth regarding progress in Iraq and Afghanistan .
Simultaneously, Vets for Freedom will mobilize our grassroots veteran membership throughout the country to spread —the “ground truth”—about progress in Iraq and Afghanistan . The “Four Months, For Victory” campaign is a national grassroots effort taking place in all fifty states, but will aggressively focus on 12 key states that are home to key lawmakers: MN, IA, WI, MI, PA, NV, NM, MO, CO, OH, FL, and VA.
The Vets for Freedom State Captains from these states will have grassroots staff and resources available to mobilize local veteran volunteers. Vets in these states will call for victory in Iraq and Afghanistan by hitting the airwaves and pounding the pavement during the four months between now and Veterans Day, spreading the truth about the facts on the ground by drawing upon their first-hand combat experiences.
WHERE/WHEN: July 9 @ 9:30 a.m. in the Murrow Room at The National Press Club (529 14th St. NW, 13th Floor, Washington , DC 20045 ). Veterans featured in the ads as well as the State Captains from the 12 target states will be in attendance and available for interviews at the conclusion of the event.
HOW: Please RSVP by 5pm July 8th to Samantha Succop (610) 597-7132 or statemedia@vetsforfreedom.org For interviews contact the individuals above. For more on Vets for Freedom, visit www.vetsforfreedom.org
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VFF, 4 Months for Victory
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http://www.vetsforfreedom.org/presscenter/blogitem.aspx?id=452
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